What is Call Mabel and how does it work?

Call Mabel is an AI companion-calling service for adults 60+ and their families. Mabel is a warm AI voice who calls on any regular phone — no app, no device. She remembers your stories, reminds you about medications, books appointments for you, detects emergencies, and alerts your family the moment something feels off. Every call builds on the last one. Setup takes 10 minutes over a single phone call.

How much does Call Mabel cost?

Plans start at $29.97/month for the Companion tier (Mabel + 2,000 Mabel Credits per month) and go up to $189.97/month for the Premier tier (ALL 15 companions + 24/7 monitoring and telehealth coming soon + full AI concierge + 12,000 Mabel Credits per month). Each plan includes a monthly Mabel Credits pool — buy more anytime starting at $5 for 500 credits. Schedule calls however works for you; your credits pool is your only limit. Annual billing gets you 2 months free on every plan. There are no contracts, no setup fees, and no cancellation fees.

Does Call Mabel replace my doctor or an in-home caregiver?

No. Call Mabel is a complement to medical care, not a replacement. Mabel helps you prepare for doctor visits, debriefs after them, reminds you about medications, and catches early warning signs — but she does not diagnose, treat, or provide physical care. For hands-on needs (bathing, wound care, mobility support), an in-home caregiver or home health aide is the right choice. Mabel works wonderfully alongside them.

Is my data safe? How does Call Mabel protect my information?

Your data is treated with healthcare-grade security: encrypted in transit (TLS 1.2+), encrypted at rest, access controls, audit logs, and regular security reviews. We never sell your data to advertisers, third parties, or anyone else. You can request full deletion of your data at any time — we honor those requests within 30 days. Call Mabel is a direct-to-consumer service, not a HIPAA-covered healthcare provider, so HIPAA-specific consumer rights do not apply; your information is protected by our contractual commitments and applicable consumer privacy laws.

Can I try Call Mabel for free before subscribing?

Yes. Every visitor can talk to Mabel for free directly from our homepage. Click the "Talk to Mabel" button for a live voice conversation with the real Mabel AI, no signup required. There is no trial period after subscription, but you can cancel anytime with no questions asked.

Does Call Mabel work on a regular phone? No smartphone needed?

Yes — any landline or mobile phone works. Mabel calls like any other caller. No smartphone, tablet, wearable, or smart speaker is needed. Families who want extra features (family dashboard, document vault, brain games) can access those through a web browser — but the core Mabel experience is 100% phone-based for seniors.

What happens if Mabel detects an emergency?

Mabel is trained to listen for distress signals — sudden changes in tone, confusion, mentions of pain, falls, or anything unusual. When something is wrong, Mabel stays calm on the line, asks clarifying questions, and immediately alerts your listed emergency contacts. If needed, she helps dispatch 911. You will get a full call recording and summary emailed within minutes.

Can I cancel anytime?

Yes, with one click from your billing dashboard — no phone tag, no "please stay" scripts, no cancelation fees. Your access stays active through the end of your current billing period. If you paid annually, you can request a prorated refund within the first 30 days.

Who are "Mabel & Friends"? Do I have to use them all?

Mabel is the main companion, but every plan unlocks specialized "Friends" — Clara (memory games), Vince (movement), Max (organizer), Hank (home helper), and more. You never have to use them. They are there if a day calls for a specialist. Most users stick mostly with Mabel and occasionally chat with a Friend when the moment fits.

How is Call Mabel different from assisted living or Papa?

Assisted living costs $5,000–$10,000/month and requires moving out of the home. In-home caregivers cost $4,000–$8,000/month and only help when present. Papa connects you to rotating human pals who usually do not know your history. Call Mabel starts at $29.97/month, keeps you in your home, and remembers every detail of every conversation. It is a new category.

Can family members access my Call Mabel account?

Yes. Family members get their own dashboard login with configurable permissions. They can add to Mabel's notebook (family birthdays, favorite stories, upcoming events), receive safety alerts, view call summaries, and co-manage appointments. You control exactly who can see what. The Family plan supports up to 3 members; Premier supports unlimited.

What languages does Mabel speak?

Mabel speaks English today, with warm Southern and general American accents available. Spanish is in active development (expected 2026). If you need another language, email us — we prioritize the requests we hear most.

How much does a Senior Move Manager cost?

Most Senior Move Managers charge by the hour or offer a flat project rate, and total cost depends on the size of the home and how much downsizing is involved — moving fees are separate. Because rates vary widely by region and scope, ask for a written estimate after an in-home assessment. Many families use a move manager for the planning and sorting (the overwhelming part) and a standard moving company for the heavy lifting, which keeps the cost down.

How do I find a certified Senior Move Manager?

The national professional body is the National Association of Senior Move Managers (NASMM, nasmm.org), which has a "Find a Senior Move Manager" directory and a code of ethics members agree to. Look for NASMM membership, ask for references, confirm they're insured and bonded, and get a written estimate before committing.

When should we hire a Senior Move Manager?

Consider one when: your parent is moving from a long-time family home into something much smaller (assisted living, a condo, or in with family), the volume of belongings is overwhelming, there's significant clutter or hoarding, the family is far away or short on time, or emotions are running so high that family members can't sort through decades of possessions without conflict. For a small, simple move, a move manager may be more than you need.

← Call Mabel · Family Guides

A practical guide

Senior Move Management

Moving a parent out of the home they've lived in for 40 years is rarely just a move. It's sorting through a lifetime — the good china, the kids' report cards, the garage no one's opened since 2009 — usually on a deadline, often through grief, frequently with siblings who don't agree. It is one of the most overwhelming jobs a family ever takes on.

A Senior Move Manager exists to carry that weight. Here's what they do, what it costs, and when it's worth hiring one.

Call Mabel isn't a moving service. We're a daily companion-call service. This guide is here because the move is often the moment families come to us — and because the hardest part, for the senior, often comes after the boxes are unpacked.

What a Senior Move Manager actually does

A Senior Move Manager is a professional who manages the entire downsizing-and-relocation process for an older adult — start to finish, with patience the family often doesn't have left. Typically that includes:

Planning the new space — a floor plan so you know what fits before anything moves
Sorting and downsizing — helping your parent decide what to keep, gently and at their pace
Coordinating the move — arranging, scheduling, and overseeing the movers
Unpacking and setting up — often down to making the bed, stocking the kitchen, and hanging the pictures so the new place feels like home on night one
Clearing the old home — donation, consignment, estate sale, and disposal of what's left

The point isn't just logistics — it's doing it in a way that respects the person whose life is in those boxes.

When it's worth hiring one

A move manager earns their fee when:

Your parent is leaving a long-time family home for something much smaller — assisted living, a condo, or moving in with family
The sheer volume of belongings is overwhelming, or there's significant clutter or hoarding
The family lives far away or simply doesn't have the time
Emotions are running high enough that siblings can't sort through decades of possessions without conflict

For a small, simple move, you may not need one. For the big, emotional, decades-deep move, a good move manager is often the difference between a humane transition and a traumatic one.

How to find one. The national body is the National Association of Senior Move Managers (NASMM) at nasmm.org — use their "Find a Senior Move Manager" directory, look for NASMM membership, confirm they're insured and bonded, ask for references, and get a written estimate after an in-home assessment.

What it costs

Most Senior Move Managers charge by the hour or quote a flat project rate; moving-company fees are separate. The total depends on the size of the home and how much downsizing is involved, and rates vary widely by region — so the only honest answer is to get a written estimate after an in-home assessment.

A common money-saver: use the move manager for the planning, sorting, and setup (the overwhelming part) and a standard moving company for the heavy lifting.

The part that comes after the boxes

Here's what families don't see coming. The move manager finishes, the new place looks lovely — and your parent is quietly disoriented. A new home means new routines, new layout, new sounds, and the loss of the familiar walls that anchored their days. Relocation is genuinely hard on older adults, and it's harder still for anyone with memory loss, where unfamiliar surroundings can spike confusion and anxiety for weeks.

The boxes being unpacked is the start of the adjustment, not the end of it.

Where Call Mabel fits

Mabel doesn't pack a single box — but she's built for exactly the stretch after a move, when a parent is finding their footing in a new place:

A familiar, steady voice every day when everything else has changed — Mabel remembers your parent's name, history, and stories
Helps anchor a new routine with consistent daily calls at the same time
Eases the loneliness of a new place where they don't know anyone yet
Flags the family by text if your parent sounds unusually confused, low, or unsettled as they adjust

The move manager gets them moved. Mabel helps them feel at home once they're there.

Plans start at $29.97/mo. Cancel anytime. No contracts. No app or device for your parent — Mabel calls their regular phone.

See how it works See plans

Frequently asked questions

What does a Senior Move Manager do?

They handle the whole downsizing-and-relocation process: planning the new space, helping your parent decide what to keep, sorting and organizing, coordinating the movers, unpacking and setting up the new home, and clearing the old one through donation, consignment, or estate sale.

How much does it cost?

Usually hourly or a flat project rate, with moving fees separate; the total depends on home size and downsizing scope, and rates vary by region. Get a written estimate after an in-home assessment. Many families use a move manager for sorting and setup and a regular mover for the heavy lifting.

How do I find a certified one?

Use the National Association of Senior Move Managers (NASMM, nasmm.org) directory. Look for NASMM membership, confirm they're insured and bonded, ask for references, and get a written estimate.