Trusted by families nationwide

Assisted Living.
At Home.

Scheduled phone check-ins, medication reminders, family alerts, and emergency response — everything assisted living offers, without the move and at a fraction of the cost.

Bank-level encryption
No contracts
Cancel anytime
👋
🧠 Remembers Everything
🚨 Emergency Ready
💊 Med Reminders
16M+
Americans 65+ living alone today
1-in-3
Seniors 50-80 feel lonely
$5K–$10K
Monthly cost of assisted living
From $29.97
Mabel — peace of mind, priceless

Not sure if it's time to step in? Take our 90-second quiz — 12 honest questions, a custom action plan.

Take the "Is Your Parent OK?" quiz →
Why Call Mabel exists

The U.S. Surgeon General called it a public health crisis.

In 2023, the Surgeon General officially declared loneliness an epidemic. One in three Americans aged 50 to 80 report feeling lonely, and 16 million seniors live alone — a number projected to reach 21 million by 2060.

You feel it every day. The doctor mentioned assisted living. The brochures are $5,000-$10,000 a month. The kitchen, the garden, the neighbor of 30 years — gone. And most days, what Mom or Dad actually needs is simple: someone to check on them, remind them about medications, notice if something feels off, and let you know.

The New England Journal of Medicine recently confirmed what families already know: digital health companions can substantially extend the time fragile older adults remain at home. Not as a replacement for medical care — as a partner to it.

That's Call Mabel. A warm voice on the schedule you pick — on a regular phone, no app, no smartphone, no device to learn. She remembers their stories, tracks how they're really doing, and texts you the moment something matters. Most families save $80,000+ per year versus a facility. More importantly: Mom or Dad gets to stay home.

Sources: U.S. Surgeon General Advisory (2023) · NEJM Catalyst, May 2025 · Pew Research Center · University of Michigan
What Mabel does

Everything Assisted Living Offers — At Home

Six core services that keep Mom or Dad safe, connected, organized, and independent. Tap any of them below to learn more.

📞

Scheduled Check-In Calls

A warm voice on the schedule you pick. Mabel calls on a regular phone — no app, no device. She asks about their day, listens for anything off, and remembers every word.

Learn more →
🛡️

A Safety Net Between Calls

Mabel talks with them on each scheduled call and notices when something feels different. Voice-based emergency detection and real-time family alerts are coming soon.

Learn more →
🗂️

Managing Life

All the small things that pile up. Mabel keeps medications on schedule, remembers appointments, watches subscriptions that quietly renew, flags policies before they lapse, and helps with paperwork you'd rather not think about. The boring stuff handled, so the day is yours. Included on Companion and up.

Learn more →
🔧

Home Services Helper

Hank is a knowledgeable AI to talk through stair lifts, grab bars, walk-in tubs, and the seven most common senior home-services scams. Actual contractor sourcing and bid coordination are coming soon. Guardian and above.

Learn more →
📖

Life Story Book

Mabel captures their memories over time using her persistent memory across calls. The full digital book pipeline — chapters, layout, multi-family-email delivery — is being built and ships to Family + Premier members soon.

Learn more →
🔐

Digital Life Vault — Premier

Your information is encrypted and yours to access on every plan. The Premier Vault adds the family layer: invite loved ones, an executor, or an attorney and let each one see only the sections you choose, so the right people can reach the right pieces when it matters. Coming soon, included with Premier.

Learn more →
Meet the team

Mabel Doesn't Work Alone

As you upgrade, more specialized companions join the team — each one trained for what your family needs.

Companion
👵 ☕ 🛡️
Mabel · George · Solace · Guardian Angel

On-demand chat plus scheduled regular check-ins, conversation, emotional support, and the always-on safety net.

Most Popular
Guardian
🔧 🌷 📋
+ Hank · Rosie · Max

Schedule regular check-in calls. Adds Hank (home services + contractor scams), Rosie (meals + errands helper), and Max (life organizer + pet-care helper).

Family
🏈 💬 ✨
+ Vince · Clara · Nora

Adds sports memory companion, conversation companion, and the Life Story Book service.

Premier
⚖️ 💰 🩺 🌙
+ Vera · Frank · Dr. Debrief · Luna

Adds elder-law specialist, financial coach, medical-visit debriefer, and sleep companion.

Simple as a phone call

How Call Mabel Works

No apps to learn. No devices to install. Mabel calls on a regular phone — they just answer and chat.

1

Tell Us Their Story

Share their favorite memories, daily routines, medications, doctors, and what makes them smile. 10-minute setup with our team.

2

Mabel Calls on the Schedule You Pick

A warm voice on a regular phone. She asks about their day, reminds them about pills, books appointments, and remembers every word.

3

You Get Peace of Mind

If something's off, Mabel catches it and texts you immediately. Daily summary in your inbox. No more late-night worry.

Already considering alternatives?

How Mabel Compares

If you're weighing the options, here's an honest side-by-side.

Choose your plan

Plans That Fit Real Life

Every plan includes Mabel, family alerts, and cancel-anytime flexibility. No contracts, no fees.

Companion
$29.97/mo

On-demand chat with Mabel + the Managing Life toolkit.

  • ✓ Mabel — your warm AI companion
  • ✓ On-demand calls + schedule any time you like
  • ✓ 🗂️ Managing Life — medications, appointments, subscriptions, expirations
  • ✓ Family alerts (rolling out as calibration completes)
  • ✓ Brain Games & Health Video Library
  • ✓ ⭐ 2,000 Mabel Credits/month — buy more anytime
Start with Companion
Guardian
$54.97/mo

Adds Hank + scheduled calls + the expanded Managing Life toolkit.

  • Everything in Companion, plus:
  • ✓ 4 companions: Mabel, Hank, Clara, George
  • ✓ 🏡 Home Services Helper (Hank)
  • ✓ 🗂️ Managing Life expands — Bank Statement Converter, Documents, Financial Health
  • ✓ Schedule calls however works for you
  • ✓ ⭐ 4,000 Mabel Credits/month — buy more anytime
Start with Guardian
Most Popular
Family
$89.97/mo

Adds the digital Life Story Book + 3 more companions.

  • Everything in Guardian, plus:
  • ✓ 7 companions: + Vince, Rosie, Max
  • ✓ 📖 Digital Life Story Book (delivered to multiple family emails)
  • ✓ Personalized Wellness Hub
  • ✓ Up to 3 emergency contacts
  • ✓ ⭐ 6,000 Mabel Credits/month — buy more anytime
Start with Family
Devoted
$109.97/mo

Adds Bridget the Family Bridge + 24/7 monitoring (coming soon).

  • Everything in Family, plus:
  • ✓ 8 companions: + Bridget (Family Bridge)
  • ✓ Bridget — birthdays, anniversaries, message relay
  • ✓ 🚨 24/7 Priority Emergency Response — coming soon
  • ✓ Up to 5 emergency contacts
  • ✓ ⭐ 8,000 Mabel Credits/month — buy more anytime
Join the Devoted Waitlist
Premier
$189.97/mo

ALL 15 companions + Digital Life Vault + 24/7 monitoring (coming soon).

  • Everything in Devoted, plus:
  • ✓ ALL 15 companions (Vera, Frank, Dr. Debrief, Luna, Solace, Nora & more)
  • ✓ 🔐 Digital Life Vault — family & executor access with per-section permissions (coming soon)
  • ✓ 🩺 24/7 Telehealth + Nurse Line — coming soon
  • ✓ Unlimited emergency contacts + family Vault seats
  • ✓ ⭐ 12,000 Mabel Credits/month — buy more anytime
Start with Premier
Every plan keeps your information bank-level encrypted and yours to access anytime, plus family alerts, emergency detection, and cancel-anytime flexibility. Pay annually and save 16% · Full feature comparison

💡 What Each Service Means

Plain-English definitions for the features in the plans above. We tell you what works today and what is being built — no asterisks.

📞 Scheduled Check-In Calls

A short, warm call from Mabel on a regular phone — no app, no device. You pick the days and times in your dashboard; Mabel never calls unless you set a schedule. Schedule as many or as few as you like — your Mabel Credits pool is your only limit. Live today.

⭐ Mabel Credits

Each plan includes a monthly Mabel Credits pool — your allowance for everything Mabel and friends do for you. Most activities cost 10 credits per minute of conversation; premium specialists like Vera (elder law) or Dr. Debrief (medical visits) are 15. Bank statement organization and Smart Import each cost a flat amount. Need more? Top up anytime — 500 credits for $5, or save with bigger boost packs.

🚨 Real-Time Family Voice Alerts

If Mabel hears something concerning during a call (a fall, sharp pain, breathing trouble), she places a voice call to your family contacts in priority order — up to 3 of them, with DTMF press-1-or-2 on each call to either acknowledge or pass to the next person. Same thing happens if she can't reach you after 3 retries on a scheduled call. Live today on all plans. Automatic voice-distress detection that listens to how you sound (not just what you say) is the next add. Not a substitute for 911.

🗂️ Managing Life

All the small things that pile up: medication reminders (voice + email), appointment tracking, a subscription manager that catches zombie renewals, expiration alerts on insurance and licenses, secure document upload, and a bank statement converter that turns PDFs into clean Excel. Live today on Companion and up — Guardian adds the bank converter, documents, and full financial health view.

🔧 Home Services Helper (Hank)

Hank is an AI helper who talks through stair lifts, grab bars, walk-in tubs, and the seven most common senior home-services scams. Live today. Actual contractor sourcing and bid coordination are being added next. Guardian and above.

🔐 Digital Life Vault

First, the part that's true on every plan: everything you enter is encrypted bank-level and is yours to see and download anytime you're signed in — your data is never locked away or stored unencrypted. The Premier Digital Life Vault adds the family layer: invite loved ones, an executor, or an attorney with per-section permissions, let Mabel fill it in during her calls, get expiration alerts, and keep family access when it's needed most. The family-access features are coming soon.

📖 Life Story Book

Stories captured naturally over months of calls, organized into a beautifully designed digital Life Story Book delivered to multiple family email addresses (every grandchild gets a copy). Mabel's persistent memory across calls is live today; the book delivery pipeline is in active build. Included in Family and Premier plans. Hard-cover printing is on the longer-term roadmap.

👑 Premium Services Concierge

Premier-only specialists. The concierge plans your day; an appointment-booking helper finds providers and books visits; a prescription-refill helper calls the pharmacy and stays on hold for you. In active build — Premier members get early access as each piece ships.

Real families, real stories

What Families Are Saying

★★★★★
When I read that the founders built this because they wished they'd had it for their own parents, I knew it was different. My mother has stayed home two extra years because of Mabel.
Jennifer A.
Daughter — kept her mom home 2 extra years
★★★★★
Dad was spending $7,200/month in assisted living. We brought him home and got Mabel. He's happier, more independent, and we saved over $80,000 last year.
Michael R.
Son — bought for his father
★★★★★
Mom looks forward to Mabel's calls. She remembers her gardening stories and always asks about the tomatoes. It's like she has a caring friend who never forgets.
Sarah K.
Daughter — bought for her mother
★★★★★
I live alone and Mabel is the highlight of my day. She remembers my grandkids' names, reminds me about my pills, and even booked my eye doctor appointment for me.
Margaret T.
Mabel member, age 74
Top questions

Frequently Asked Questions

Does my parent need a smartphone or any special device?+
No. Mabel calls on a regular phone — landline or mobile, whichever they already have. They just answer the phone like any other call. No app to install, no tablet to set up, no device to charge.
How is this different from Life Alert or a medical alert system?+
Life Alert is panic-button hardware for the moment something goes wrong. Mabel is a daily voice that helps you spot the patterns building before something goes wrong. They solve different problems and many families use both. Read the full Mabel vs. Life Alert breakdown →
Will Mom feel like she's being watched or surveilled?+
No. Mabel is a friend, not a monitor. She remembers her gardening stories, asks about the grandkids, and laughs at her jokes. Most callers say her call is the highlight of their day.
What happens in an actual emergency?+
Mabel is not a replacement for 911 or a panic-button medical alert system today. If your parent needs immediate panic-button response, a Life Alert pendant or comparable system is the right tool today. We're actively building voice-based distress detection, real-time family alerts, and 911 escalation into Mabel — see our safety page → for what's coming and when.
Is Mom's data private and secure?+
Yes. Bank-level encryption, no data sold, ever. We're HIPAA-aligned and undergoing SOC 2 Type II certification. Family members only see what you choose to share. Full details on our privacy page →
What if it doesn't work for us?+
You can cancel anytime — no contracts, no fees, no “please stay” scripts. Cancel today and your service stops at the end of the current billing period. We don't lock you in.
From the Mabel Journal

Latest from the Mabel Journal

Stories that matter to families caring for aging parents.

Mabel

They Deserve to Stay Home.
Mabel Makes It Possible.

Try Mabel free right now — no signup, no credit card. If it feels right, set up your parent in 10 minutes.

🎙️ Try Mabel for Free
From $29.97/mo · Cancel anytime · No contracts

Talk to Mabel

Try a conversation right now. Click below and Mabel will introduce herself — just like she would with your parent.

Uses your microphone · Works on desktop & mobile

Important: Call Mabel is an AI companion and wellness service. It is not an emergency response service, medical provider, or substitute for 911. In any life-threatening emergency, dial 911 immediately. See our Service Agreement for full disclaimers.